How you can revitalize your business and get it back on track now that the end of the pandemic is in sight.
The COVID-19 pandemic hit America hard. The water droplet based virus made various types of business models nearly impossible. With people unable to spend much time in close proximity, or touch the same things, things that were once common in everyday life suddenly stopped. Among the business models hit the hardes by COVID-19 were movie theaters, live performance venues, restaurants, hospitality, and retail The reason of course is that these businesses rely on a great deal of person-to-person contact and people being side-by-side. Smaller businesses have been especially damaged during this time, because unlike large corporations, they don’t have other industries to fall back on or millions of dollars in assets that can be liquidated.
But for the businesses that have survived, things are starting to look up. COVID-19 numbers are going down across large swathes of the US, after the diseases peak in late 2020, early 2021. This means that businesses once in slower states of almost no activity, are now starting to swing back into action.
So what’s the right move for rebuilding post-COVID-19? If you are a small business owner, there are many things to keep in mind to get your business going again and to future-proof it in the case of other unexpected events. Is rebranding necessary as well? Read on for Reliable Commercial Construction’s post-covid-19 rebranding and rebuilding guide.
Rebranding — is it necessary?
Rebranding is often a big undertaking. However, even in revitalizing a business that has been mostly dormant since the advent of the pandemic, it may not be necessary. Here are some of the reasons you may need to rebrand:
- You did almost no business since the beginning of the pandemic. If your business simply shut down and quit operating, it’s been almost a year. Whether you simply start again with the message “We’re back!” or you want to create a new identity is based on you and the market aroudn you. If people missed your business and can’t wait for you to be back, a rebrand may not be necessary. However, if consumers in the area have forgotten your business even existed, then you will probably want to think about rebranding as you open back up.
- If you are expanding into new locations as part of your pandemic recovery path, then you will probably want to rebrand to fit those locations.
- Do you have a new company mission statement of philosophy? If so, then a rebrand will certainly help inform consumers about what your company is about in the post-COVID world.
- Did your market change wildly? If you are running a retail shop that now does 90% or more of its business online since the pandemic, rebranding would be smart. Big market changes will help you meet more of your new customer base, or reconnect with your old customer base that you may have lost due to the pandemic.
- Did your business purchase another or get purchased? If you merged with another business, it’s a great idea to rebrand to something that reflects the core philosophies of both of the businesses.
- This is probably going to be the biggest COVID-related reason for rebranding. The biggest brands in the world constantly are redoing their logos, slogans, and philosophies to stay young and fresh. As the US comes out of the pandemic funk, rejeuvenating your business may be just what the doctor ordered.
Of course, there are plenty of reasons not to rebrand as well. Make sure your plan is coming from the right place.
What about the brass tacks of getting your business going again in a post-pandemic world?
Get some new health and safety guidelines
Employees and clients will probably be expecting some new things that can be done going into the future to prevent the spread of disease.
- Provide PPE for customers and employees. Across Asia, people go to work sick, but wear face masks to protect those around them. It seems like a no-brainer.
- Encourage hand sanitization. You can keep hand sanitizer dispersed throughout your business, and ensure that employees are handwashing properly.
- Establish work from home/telecommuting policies. If someone is sick….you don’t want them coming in!
- Plan shifts that don’t crowd the workplace. Staggered shifts can help a lot.
Let the new technologies that have popped up do the work for you
The pandemic has hugely shifted consumers towards more digital activity. Take advantage of it.
- Offer subscriptions of your services that can be purchased online or in person to stabilize your cash flow.
- Use the new online tools available, like Zoom, to sell your services/products online. Having a developer make an app is another great move to corner the online market.
- Online payment technologies, like the various wallets that exist for transferring money can be a big boon. They decrease barriers to purchase and make interacting with your business more seamless.
- Get good delivery services. With the sudden increase in online purchasing, you need solid, reliable delivery to ensure your product reaches buyers.
Need help rebuilding to get ready for the post-pandemic surge?
If you want to solidify your online business, or would like to rebuild your sanitary facilities, Reliable Commercial Construction is ready to help. We not only provide construction, renovation, and remodeling, but we also can assess the status of your existing infrastructure. We can help you figure out if you are ready for the post-COVID influx of clients, or reconfigure your wiring to ensure you support the bandwidth for a new online business venture. Here at reliable we are experienced commercial contractors who are ready and able to get just about any construction-related task done for you. We know the value of quality construction contractors, and we are ready to share that value with you. Contact us today to get started revitalizing your business.